Adobe Brings Video Editing Tools Online

Posted by on Feb 21, 2007 in Uncategorized | No Comments

Adobe Brings Video Editing Tools Online

Photobucket Relationship Highlights Strategy of Delivering Simple, High-Impact Creative Software to Millions

SAN JOSE, Calif. — Feb. 21, 2007
— Adobe Systems
Incorporated (Nasdaq:ADBE) is pioneering a new way to deliver its
industry leading creative software technologies online, with the launch
of its web-based video remix and editing technology. Today, Adobe and
Photobucket announced a partnership to integrate Adobe web-based video
remix and editing technology directly into the Photobucket user
experience, giving 35 million Photobucket users direct, free access to
world-class digital video editing tools. The agreement marks a new
stage in Adobe’s delivery of its renowned video software technologies
that today underpin flagship products such as Adobe® Premiere® Elements
and Adobe Premiere Pro.

The company expects to announce more partnerships with Internet
companies and media properties over the coming months. These free
services are expected to be driven by advertising revenue – and by
offering customers simple upgrade paths to Adobe Premiere Elements and
Adobe Photoshop® Elements software, both market leaders in the home
digital video and photo editing space.

“Making Photobucket ‘Adobe powered’ with web-based video remix and
editing technology will radically change the user experience for
millions of Photobucket devotees and also up-level the quality and
variety of content being distributed by this passionate community,”
said John Loiacono, senior vice president of Creative Solutions at
Adobe. “We aim to simplify the powerful editing and compositing
capabilities that make Adobe software the undisputed creative leader,
so that anyone can post eye-catching compositions online.”

Today’s agreement with Photobucket points the way to the kind of future
partnerships and breakthrough user experiences Adobe anticipates.
Adobe’s web-based video remix and editing technology is an easy-to-use
video editor that allows consumers the creative freedom to infuse
personality and dramatic impact into their stories before releasing
them to a broader online audience. Users can drag and drop music,
effects, transitions and titles to videos, as well as reorder, trim and
split clips.

Delivered as a lightweight Adobe Flash® application and built using
Adobe Flex™ software, Adobe web-based video remix and editing
technology is accessible to the more than 700 million personal
computers that today support Adobe Flash Player software. Adobe’s
web-based video remix and editing technology launches directly in the
browser on Photobucket’s web site, with no time-consuming downloads or
platform compatibility questions to deter users from uploading and
editing their videos. The new video editing capabilities in Photobucket
are initially available via limited public beta to Photobucket Pro
users, and will be available for free to Photobucket’s entire user base
of 35 million members by early March 2007.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information –
anytime, anywhere and through any medium. For more information, visit