Business Week - The MySpace Ecosystem: A Survival Guide

The MySpace Ecosystem: A Survival Guide
A slew of companies have sprung up to help kids decorate their pages—and many won't make it
Anastasia Goodstein, BusinessWeek

Teens love to make stuff their own—be it writing on a favorite pair of jeans, plastering notebooks with stickers, or decorating lockers with photos of friends or celebrities. It's a natural part of forming one's identity to tell the world, "Look at me. I have these friends, support these causes, and love these bands." And as social networking sites and blogging communities have become virtual spaces for adolescents to call their own, it's natural that kids want to decorate them, too.

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