Photobucket’s 2012 Year in Review

Every year around this time, I like to pause and take a moment to reflect on the past 12 months and think about the successes and lessons learned while planning ahead for the next 365 days. It’s been a whirlwind of a year, but we’ve certainly got a lot to celebrate – and much more to look forward to in 2013!

Photobucket marked 2012 by transforming the act of photosharing into the art of storytelling. As the world’s leading consumer service dedicated to preserving and sharing the entire photo and video lifecycle, we are committed to being the one place where you can keep all your memories – and do literally anything you want with them, whether that’s emailing an album link, embedding in your blog, creating a social scrapbook or even designing traditional photo gifts for giving to friends and family.

Numbers-wise, we continued to keep our momentum up, thanks to our very active, very loyal base of users. Thanks to you, we’re still the largest dedicated photo and video site, hosting more than 10 billion images from 100 million registered members, who upload more than four million images and videos per day from the Web and connected digital devices. That’s a lot of memories entrusted to us, and we don’t take that responsibility lightly. In fact, our customer support team took to social media this year in full force via a dedicated Twitter handle and Facebook team to respond to your questions, comments and concerns.

Most recently, we celebrated the launch of Photobucket Stories with a $25,000 Life’s an Adventure contest, in which we received more than 4,700 entries, thanks to an active and engaged community (1M+ strong on Facebook!). It was a close race, with more than 475,000 of you taking to social media to get in on the action and cast your vote for your favorites by entering, commenting, liking and sharing them. In the end, though, Summer Brennan was crowned our champ with her touching story about her adventures in horse training titled, “Amado: Befriending a Wild Mustang.”

As evidenced in Summer’s tale, Photobucket Stories provides users with an easy new way to combine photos and videos into complete, sharable narratives – with photos, video, text, social collaboration and sharing capabilities, and more (see another great example here). It’s something we’ve worked very hard on and were proud to include on the heels of our release of the all-new beta Photobucket user experience this year. As a result, the site has seen significant increases in user engagement, as Stories continues to help us transform the act of photosharing into the art of storytelling.

Another exciting development that combined the power of Stories with the popularity of holiday cheer was our promotion with Twentieth Century Fox’s family movie comedy, PARENTAL GUIDANCE. This partnership marked our first launch of a marketing campaign including the Photobucket “Stories” platform. PARENTAL GUIDANCE Stories includes an inside look at both families – “old school” and “new school” – featured in the film, along with their respective (and humorous!) generational differences.

Along with those developments, we announced an exciting partnership with Windows 8 as a photography app available in the new Windows Store to help users encourage and enhance their creativity. We also took some time out to focus on the little things with our dedicated PB Loves gallery, which is a collection of things that make the Photobucket staff happy, whether it’s a favorite photograph, funny snapshots or moment that’s been memorialized – all put together to keep inspiring you.

So, as you can see, we’ve had quite the year, and we’re excited to carry on the positive momentum into the next year and beyond, with plans for more product enhancements, mobile updates and launches, additions in functionality and features, new and novel tools…and much, much more.

A few sneak peeks? As we continue to evolve the all-new Photobucket site, we’ve added all the features that linkers love, plus we’ll also be rolling out an improved editor and evolving the new Plus service to better suit your needs. Stay tuned for more details soon!

Thank you again for your support this past year, and we look forward to celebrating and sharing more milestones with you in 2013.

-Tom

Congratulations to our Life’s an Adventure Story Contest $25,000 Winner!

What an amazing kickoff to Photobucket Stories with our recent Life’s an Adventure contest, and huge thanks to all who participated! There certainly was some tough competition with more than 4,700 entries, many of which ran neck-and-neck after 475,000 of you took to social media to voice your vote for your favorites by entering, commenting, liking and sharing them! But that being said, we did have to narrow it down to one first place champ, and we are happy to congratulate Summer Brennan our $25,000* winner for her story titled “Amado: Befriending a Wild Mustang.”

Summer’s entry chronicles her beautiful and touching journey of her training a wild mustang stallion named Amado. She walks us through the time she spent befriending Amado and gaining his trust while training him for their 90-day “Extreme Mustang Makeover” challenge. And, of course, she includes all the emotional and dramatic ups and downs in between!

After you check out Summer’s story, be sure to take a peek at the inspiring runner-up stories that also each scored $500* for their efforts. These adventures include tales such as hiking the Appalachian Trail, taking a cruise as Hurricane Sandy hit, falling in love in Costa Rica, a family setting sail for the first time, and one woman’s seven months spent traveling the world. You won’t want to miss them!

  • Click here to see a story from Mike_aidala about a personal adventure that ended with a twist.
Searched for adventure but found more..
  • Click here to see a story from LookySquares about a journey of 2,176 miles through 14 states over six months, all with two pairs of shoes and a self-proclaimed “horrible beard.”
2,176 Miles, 14 States, 6 Months...
  • Click here to see story from jsisting1 on some amazing travels from 2012, including Indonesia, Brazil, India and Peru.
My travels 2012
  • Click here to see story from MIST50 about her first-ever cruise, which she received as a 50th birthday gift from her sister, plus their ensuing adventure through nine states.
It's Funny How Things Work Out...
  • Click here to see story from melody_hill about a sailing trip, which turned out to be a bonding experience for the entire family.
A sailing trip

These Stories illustrate just how well Photobucket enables you to create and share your personal narratives using our exciting new Story platform.

So what are you waiting for? Now’s the time to start thinking about your own life adventures and all the stories you’ll want to capture, create and share of your greatest moments in pictures, text and video. We look forward to seeing what you come up with!

*Subject to verification of eligibility and compliance with Official Rules.

If a picture is worth 1,000 words, your story may be worth $25,000!

That’s right – you read it correctly. We’re giving our fabulous
Photobucket fans a chance to showcase their creativity in our “Life’s
an Adventure
” contest for an opportunity to win $25,000 (and just in
time for the holidays, too!).

Participating is easy; simply submit your entry in ‘Photobucket
Story’ form via Photobucket.com/StoryContest for
consideration. Entries are being accepted now through December 9, and they will
be judged on a combination of creativity, adherence to a theme and social
engagement.  Winners will be announced on December 14.

Haven’t heard about our new Photobucket Stories yet? Stories
allows you to easily create and collaborate on living stories by inviting
friends and family to contribute photos, video and text to a single, sharable
canvas. Once Stories are created, they are easily embeddable on blogs, personal
and brand sites, and can be shared among friends from mobile devices or across
Facebook, Twitter and other social networks.

To understand how Stories works, and to prepare for your contest
entry, you can see some examples of recent Stories created on Photobucket here:

So,
what are you waiting for? Chronicle and share your most interesting exploits
for an opportunity to win $25,000. Happy snapping, sharing and storytelling!

Photobucket App for Windows 8 Available in Windows Store

World's leading dedicated photo and video sharing service brings Windows 8 users new ways to share their life's stories 

DENVER, Oct 25, 2012 — Photobucket Corporation, the world's leading dedicated photo and video sharing service, today announced that its new Photobucket app for Windows 8 is available in the Windows Store.

"Photobucket is a leader in photo and video management, making it a clear choice for inclusion in the Windows Store," said John Richards, senior director of Windows App Marketing at Microsoft Corp. "We are pleased to welcome them to the photo apps category, and we are confident that our users will enjoy managing their photos and videos here, as well."

Given Photobucket's strength, size and emphasis on both sharing and storytelling, supporting the Windows 8 platform was a natural fit. Designed specifically for the touch-driven new Windows user interface, the Photobucket app includes the following features:

– Fast and intuitive category browsing and full search of the more than 10 billion photos and videos hosted on Photobucket.com

– Full album and photo and video management experience through a new user interface optimized for Windows 8

– Optimized transfer of content between Windows 8 devices and Photobucket.com

– Robust social sharing capabilities, including direct commenting, liking and sharing to Facebook, Twitter and email

"Photobucket aims to provide our users with the richest photo and video service online, giving people the power to save, share and socialize their stories," said Tom Munro, CEO of Photobucket. "The new Photobucket app takes advantage of the power and ease of the new Windows UI, bringing that very same compelling experience to Windows customers."

The new Photobucket App for Windows 8 is available for free download now in the Windows Store.

About Photobucket

Photobucket transforms the act of photosharing into the art of storytelling. As the world's leading consumer service dedicated to preserving and sharing the entire photo and video lifecycle, Photobucket hosts more than 10 billion images from 100 million registered members, who upload more than four million images and videos per day from the Web and connected digital devices. Photobucket's headquarters are in Denver with regional offices in Chicago, Los Angeles, New York and San Francisco.

For the latest feature announcements and news, please visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.

Autodesk and Photobucket to Bring Pixlr Photo Editing to 100 Million New Users

Popular Pixlr Photo Editor Offers Increased Customization for Photobucket Users

 

SAN RAFAEL, Calif., April 10, 2012 — Autodesk, Inc. (NASDAQ: ADSK) announced a partnership with Photobucket, the leading dedicated photo and video sharing service, to bring Pixlr™ photo editing tools to Photobucket users. Pixlr’s integration within the Photobucket website will give users access to an even more robust set of tools for editing their images directly within the Photobucket service.

 

Photobucket will now offer Pixlr tools, including the popular Pixlr Editor, which enables per-pixel editing, and the newly revamped Pixlr Express, which provides simple tools to correct, crop, resize and personalize images with effects, overlays and borders. The partnership between the companies will also provide advertisers with a creative environment from which they can deliver custom, branded effects in Photobucket ad packages.

 

“Our goal is to enable our 100 million users to share their memories and stories with simple, best-in-class creative tools; and our partnership with Pixlr enables us to do just that,” said Kate Hare, vice president, Products, Photobucket. “Whether users are looking for easy adjustments and effects, or are in need of advanced features such as layers and per-pixel editing, Pixlr significantly expands that toolset, helping us to deliver the most robust tools for photo-editing and personalization.”

 

“Autodesk is helping liberate creativity by making digital design and creation tools accessible and more enjoyable to a wide range of people,” said Samir Hanna, vice president, Consumer Products, Autodesk, “We’re excited to enhance the Photobucket user experience and continue to inspire creativity through Pixlr’s wide range of photo editing tools.”

 

With more than 25 million users, Pixlr is one of the most widely used free photo editors. It transforms any image with a fast, intuitive and robust toolset that is easy to use for inexperienced photographers with no prior knowledge of photo editing, while also offering fully featured, per-pixel editing complete with layers, adjustment tools and filters for the more advanced user. Photobucket users will have access to all Pixlr editing tools, from simple to advanced functions.

 

“We strive to deliver an unparalleled user experience, providing both consumers and brands with mobile and web options for simplifying their ability to tell stories through images,” said Photobucket’s Hare. “The Pixlr tools, in addition to our recently launched Social Importer, are critical components for providing consumers with an easy — yet comprehensive — solution for personalizing, storing and sharing all of their photos and videos for life.”

 

About Autodesk

Autodesk, Inc. is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries ¾ including the last 17 Academy Award® winners for Best Visual Effects ¾ use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit www.autodesk.com.

 

About Photobucket

Photobucket is the world’s leading dedicated photo and video sharing service. With over 100 million registered members, Photobucket users upload over four million images and videos per day from the web and connected digital devices. Photobucket hosts, preserves and protects photos and videos while bringing members the very best browsing, sharing and editing experiences. In addition to uploading and sharing with friends and family on the Photobucket site, users can also instantly share memories across all of the most popular social networks, instant messenger applications, through email and from their mobile phones. Photobucket’s headquarters are in Denver, Colorado, with a regional office in San Francisco, California. For the latest feature announcements and news, visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.

 

Autodesk, AutoCAD and Pixlr are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

 

© 2012 Autodesk, Inc. All rights reserved.

 

 

Photobucket to Offer Metro Style Photo Application in Inaugural Windows Store

World Leader in Photo and Video Sharing Selected to be Part of Windows 8 Launch

Denver, CO. – Feb. 29, 2012Photobucket Corporation, the world’s leading dedicated photo and video sharing service, today announced that it is one of an exclusive group of companies hand-selected by Microsoft Corp. to be part of the launch of the new Windows Store for Windows 8 apps.

“Once installed, the Photobucket App and Windows 8’s Metro style user interface provide a powerful way to showcase Photobucket’s functionality combined with the key features of the Windows 8 operating system. As part of the launch of the Windows Store, Photobucket will be able to deliver access to a leading platform for saving, sharing, and socializing photos and videos to Windows 8,” said Tom Munro, CEO of Photobucket.

The Photobucket app was specifically designed for the touch-driven Windows Metro style user interface and includes the following features:

  • Category browsing and full search of the nearly 10 billion photos hosted on Photobucket.com
  • Photobucket’s full album and photo management experience through a new user interface optimized for Metro style
  • Ability to capture and upload photos directly from Windows 8-based PCs
  • Integration with Windows 8 File Picker, giving consumers easy access to Photobucket images for general platform use
  • Social features, including commenting, liking, and sharing out

“With its extensive user base and rich feature set for managing photos and video, Photobucket was a natural choice for the Windows Store preview,” said Aidan Marcuss, senior director of Windows Core Marking and Ecosystem at Microsoft. “We are extremely pleased to have them as an app in the photos category.”

The new Photobucket App for Windows 8 is available to those who have downloaded the Windows 8 Consumer Preview, at no cost, in the Windows Store.

About Photobucket

Photobucket is the world’s leading dedicated photo and video sharing service. With over 100 million registered members, Photobucket users upload over four million images and videos per day from the Web and connected digital devices. Photobucket hosts, preserves and protects photos and videos while bringing members the very best browsing, sharing and editing experiences. In addition to uploading and sharing with friends and family on the Photobucket site, users can also instantly share memories across all of the most popular social networks, instant messenger applications, through email, and from their mobile phones. Photobucket’s headquarters are in Denver, Colorado with a regional office in San Francisco, California.

For the latest feature announcements and news, please visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.

To create a free Photobucket account, users can visit http://photobucket.com, or find the Photobucket Mobile Application and Snapbucket app available in the app store on all major smartphone platforms. Photobucket supports Mobile Web, iPhone, Android based devices, Blackberry and Windows Phone 7.

Mobile Engagement Spike

Photobucket Survey Reveals Spike in Mobile Video & Fanatical Mobile App Usage during 2011 Holiday Season

Latest consumer survey, supported by data from Photobucket’s 100 million users, reveals trends in online photo and video capturing behavior throughout the holidays

Denver, CO – January 31, 2012 – Photobucket Corporation, the world’s leading dedicated photo and video sharing service, today announced results from its company-sponsored 2011 Post-Holiday Photo Usage survey. Responses from more than 2,200 survey participants, as well as data garnered from Photobucket’s 100 million users and their nine and a half billion image uploads, helped to illustrate the current attitudes and habits of those capturing photos and videos throughout the 2011 holiday season. Among the findings are that video uploads via mobile devices are increasing, and digital camera use has generally decreased, except for important holiday pictures.

 

Mobile Video Popularity Increases

 According to the survey, consumers used mobile devices to capture video during the recent holidays at an unprecedented rate. In fact, of those surveyed, 80 percent took video via a mobile device at least once, and half used a mobile device to record video daily or multiple times per day.

This is an increase from the Photobucket Summer 2011 survey where only 59 percent of participants used mobile devices for video at least once, and 25 percent used mobile devices for video multiple times per day. Although the time of year and the holidays are a factor, the trend is indicative of the overall rising popularity of mobile devices for video.

Photobucket’s internal data further supports this claim; video uploads to Photobucket.com have more than doubled in the past year.

 

Fanatical Use in Mobile Photo Apps Growing

Data from the 2011 summer survey suggested that there was a high threshold for adoption of mobile apps, but once adopted, there was enthusiastic use; this assertion was again supported in the recent survey. Although 43 percent of respondents to the 2011 holiday survey indicated they have yet to try a mobile app for photos, those who use mobile apps at least once, if not multiple times per day doubled to 42 percent, up from 20 percent in the summer survey.

This enthusiasm is further supported by Photobucket’s internal data, which shows that mobile app use has increased by 64 percent since the launch of Snapbucket, Photobucket’s second mobile app that enables users to “snap” photos from their mobile device, personalize those photos through unique filters, effects, vignettes and frames, and then easily share with their social community.

“We saw explosive growth in mobile in 2011; in fact, we topped 10 million mobile downloads to end the year,” said Munro. “With our integrated platform, we have uniquely positioned Photobucket to bring together the ease of mobile with the creativity and permanence of the web. In the coming year, we look forward to furthering our leadership in the mobile space.”

 

Digital Camera Use Falters But Still Has a Role

The 2011 holiday survey showed a significant decrease in the number of consumers reporting use of digital cameras for capturing the majority of their images throughout the season, down from 82 percent in the 2010 holiday survey to 64 percent in the 2011 holiday survey. However, 38 percent reported that they switched back to a digital camera for holiday images. This may indicate that although overall digital camera use is declining, these devices still serve a purpose, perhaps for capturing what consumers consider their most important images.

 Centralized Organization on Rise

Over the past year, the number of choices for capturing, sharing and storing photos online has grown extensively; however, despite consumers’ tendency to fragment their online photo storage, survey results show a trend toward consolidation of digital memories.

In fact, the survey revealed that only 33 percent of respondents had images on three or more sites; well down from 50 percent in the Photobucket Summer 2011 survey and 52 percent in last year’s holiday survey. Those reporting images on more than five sites have declined as well, from nine percent in both previous surveys, to just under six percent in the most recent holiday survey.

“The explosive growth in the photo-sharing market has shown how popular the market really is. Unfortunately, this growth has also overwhelmed people with choices for sharing and storing images,” said Tom Munro, CEO of Photobucket. “We are happy to see a trend toward consolidation; consumers, after trying multiple options, desire a single place in which they can store and share the story of their life in photos and video. Photobucket strives to be that resource for them to easily save, edit, create and manage all of their photos and video for life.”

 

Holiday Memories through Photo-Sharing

Other interesting results from the 2011 holiday survey include:

Sharing holiday pictures on social media sites is up:

  • Year-over-year, growth went from 57 percent to 80 percent
  • Use of images on holiday cards continues to be very popular:
  • 41 percent used an image for their holiday card
  • 58 percent of those with pets included them in the image on their holiday card
  • Popularity of photo-sharing sites also remains high:
  • 83 percent of consumers report storing their holiday images online
  •  Photobucket has provided an Infographic that further explores the survey results as well as additional data garnered from Photobucket’s 100 million users.

How the Survey Was Conducted

The 2011 Post Holiday survey was conducted in January 2012. Results from 2,227 respondents were recorded.

To create a free Photobucket account, users can visit http://photobucket.com or find the Photobucket Mobile Application and Snapbucket app available in the app store on all major smartphone platforms. Photobucket supports Mobile Web, iPhone, Android based devices, Blackberry and Windows Phone 7.

 

About Photobucket

Photobucket is the world’s leading dedicated photo and video sharing service. With over 100 million registered members, Photobucket users upload over four million images and videos per day from the Web and connected digital devices. Photobucket hosts, preserves and protects photos and videos while bringing members the very best browsing, sharing and editing experiences. In addition to uploading and sharing with friends and family on the Photobucket site, users can also instantly share memories across all of the most popular social networks, instant messenger applications, through email, and from their mobile phones. Photobucket’s headquarters are in Denver, Colorado with a regional office in San Francisco, California. For the latest feature announcements and news, please visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.

 

Photobucket CEO Tom Munro Interview with Robert Scoble

Hey Photobucket fans,

Check out this great video of Robert Scoble (@scobleizer on Twitter), talking with our very own CEO of  Photobucket, Tom Munro (@tamunro on Twitter) about Photobucket!


 

Here's some highlights for you busy folks:

  • Photobucket hosts approximately nine billion photos & videos!
  • We serve over three, sometimes four bilion images across the web to about 2.5 million different web sites on a daily basis.
  • With that capacity and scalability, Photobucket was an obvious choice for Twitter's photo service.
  • Photobucket serves about 25 million photos from mobile alone every month.
  • During our July survey, with 2,500 respondents, half of you who responded said you take video on their mobile devices at least once a week, and our trends show even more than that.
  • Our new mobile app, Snapbucket allows you to keep your original photo, so you have permanence along with fun filters & effects.
  • We're planning on a new release of Snapbucket that will incorporate social aspects as well as video filters & effects.

Thanks to all of you who help make Photobucket great!

Photobucket Surpasses 8 Billion Uploads

 

Smartphone adoption and Photobucket’s auto-uploading technology driving rapid growth

Denver, CO – December 7, 2010 – Photobucket Corporation, the world’s leading dedicated photo and video sharing service, today announced that user uploads to Photobucket.com have surpassed eight billion uploads. The continued growth of Photobucket demonstrates the desire consumers have to gather, personalize, share and keep their photos and videos – all in one place – via both computers and mobile devices.

Over four million images are uploaded to Photobucket.com every day and daily uploads originating from Photobucket Mobile applications have increased over 400% since January 2010. The escalation of photo and video uploads is being driven, in part, by smartphone adoption and the proliferation of Photobucket’s patented auto-uploading technology. In particular, Photobucket has seen tremendous usage growth among users with Android based devices within North America.

Photobucket’s patented auto-uploading technology provides users with a “zero-click” experience that provides a fast and effortless way to automatically upload and back-up photos and videos from mobile devices.  After a picture or video is captured, the Photobucket Mobile application automatically uploads the image to the user’s Photobucket account. The image is uploaded as a background operation which enables the user to access other functions on their Smartphone during the auto-uploading process. Once uploaded, users can share their photos and videos automatically to Facebook, Twitter, MySpace, websites, blogs, and other online destinations.

“Eight billion uploads is a tremendous milestone and we owe that to our loyal users around the world,” said Tom Munro, CEO, Photobucket. “Over the past months, we have made significant investments in our mobile applications and we are seeing a corresponding increase in the number of photos uploaded from mobile devices. We expect this trend to continue on a substantial scale as we add additional features that will further improve the uploading and sharing experience for our users.”

To create a free Photobucket account, users can visit http://photobucket.com or find the Photobucket Mobile Application available in the app store on all major smartphone platforms. Photobucket supports Mobile Web, iPhone, Android based devices, Blackberry, and Windows Phone 7.

###

About Photobucket

Photobucket is the world’s leading dedicated photo and video sharing service. With over 100 million registered members, Photobucket users upload over four million images and videos per day from the Web, Smartphones, and connected digital cameras. Photobucket hosts, preserves and protects photos and videos while bringing members the very best browsing, sharing and editing experiences. In addition to uploading and sharing with friends and family on the Photobucket site, users can also instantly share memories across all of the most popular social networks, instant messenger applications, through email, and from their mobile phones. In order to ensure a safe environment for members and partners, Photobucket actively reviews the content posted on the site. Photobucket’s headquarters are in Denver, Colorado with a regional office in San Francisco, California. For the latest feature announcements and news, please visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.

 

MEDIA CONTACT:              

Lisa Dilg

313.399.0892

lisa@perkettpr.com

**For press inquiries only.  For customer support please e-mail support@photobucket.com**