Flock Evolves the Browser to Web 2.0
June 19, 2006
By Michael W. Muchmore
The Internet is supposed to be interactive, right? It’s not just about being a passive watcher of Web sites, but about sharing your input, as well. The Flock browser is an attempt to bring some of the Web 2.0-style concepts right to the application that gives you a view of the interweb. Built on top of FireFox, Flock incorporates "mashups"—the hip buzzword for web service integration—with social bookmarks (with del.icio.us and Shadows), photo sharing (with Flickr and Photobucket), and blogging—with tools built into the browser for posting to your blog. In fact, it’s this integration on which Flock’s creators intend to build their business model, cutting deals with other web services.