IMedia – User-Generated Revolution

User-Generated Revolution

Rebecca Weeks, iFilm

 Whereas Revver’s strategy is to let anyone affiliate with its technology and distribute content anywhere they want, the CEO of Photobucket, Alex Welch, is betting on his destination. He added, "The average consumer has multiple online identities that he or she maintains each day. They want a central place to publish their content. Users are getting the reach for us by sharing with their friends."

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