Top 10 MySpace Add-On Sites of 2006
Kelvin Beecroft, Mashable Labs
Kelvin Beecroft is the head of Mashable Labs, which conducts unique research into social networks, particularly widgets and other social networking add-ons. You can request research through the consulting form.
As the end of 2006 approaches, it’s clear that MySpace has spawned a cottage industry of sites supplying add-on content or media sharing services for profile owners. Many of these sites have seen phenomenal growth this year while at the same time questions loom around how to monetize. It’s interesting now to look at the top sites to see how they’re embracing such questions because for them this market is becoming big business.
So, who’s in the top 10 for 2006? The table to the right shows Photobucket way out in the lead as the top add-on site by hosting content (photos, videos and slideshows) for nearly 17 million MySpace pages. But there’s more to this statistic than meets the eye. The number three site, Freeweblayouts.net, interestingly uses Photobucket for hosting of their layout graphics such as backgrounds. The same thing is going on with ImageShack and other layout sites. These are mutually beneficial relationships because they indirectly increase the user base for photo sharing sites (thus increasing hits) while providing reliable image hosting for layout sites. This demonstrates the value of establishing good partners in fast growing markets and being able to identify who good potential partners might be.