Hungry Media Companies Find a Meager Menu of Web Sites to Buy
Glu Mobile, Cnet and PhotoBucket.com are among the companies that have elicited merger speculation.
By MATT RICHTEL
Media companies are still hungry. Is there much left for them to consume that they’ll find satisfying? NBC Universal’s $600 million acquisition of iVillage, an early Internet company catering to women,
highlights the continuing interest by media companies in adding new Web sites to reach and connect with consumers, hobbyists, parents, investors, car buyers, Scrabble players and virtually every other niche audience.