Photobucket Goes Beyond the Desktop:
Leading Photo Site Launches Mobile Web Experience
Photobucket Mobile Recreates the Site’s Web-based
Uploading, Browsing and Searching Capabilities
PALO ALTO, Calif., January 15, 2008 – Photobucket, one of the Web’s most popular hubs for managing personal media, today announced the launch of Photobucket Mobile, giving its millions of users access to Photobucket features on web-enabled mobile devices. Users can access Photobucket Mobile by visiting http://m.photobucket.com on their mobile device.
Through Photobucket Mobile, users can:
- Browse existing personal and public Photobucket content directly from mobile devices
- Upload photos and videos to Photobucket from mobile devices
- Share photos and graphics with individuals via email from mobile devices
- Search Photobucket’s billions of photos and graphics
- View a variety of featured photos and images every day from the Photobucket Mobile Home page
The demand for Photobucket Mobile has steadily increased among its user base. An internal survey of thousands of Photobucket users conducted by Fox Interactive Media’s Research and Strategy Solutions in August 2007 found that 80 percent have a camera phone, 36 percent use the camera in their mobile phone every day and more than half (52 percent) have access to the Internet from their mobile phone.
“The growing demand for Photobucket Mobile proved to us that now was the perfect time to unveil a fully-functional mobile platform,” said Alex Welch, President of Photobucket. “Photobucket Mobile offers a great destination for our avid users to upload, search and share their digital media, wherever they are. As photo sharing continues to move beyond the desktop, our users look to share their digital life moments instantly. Recreating the Photobucket experience on a mobile platform is a critical part of meeting this need.”
Photobucket Mobile is the latest in a series of recent mobile site launches from Fox Interactive Media (FIM). In September 2007, FIM launched the first-ever free, ad-supported mobile version of MySpace and announced plans to offer similar mobile versions of all of its sites – including FOXSports.com on MSN, IGN Entertainment and others – in the coming months.
“The capturing and sharing of personal media via mobile devices — across all demographics — will be mainstream behavior in the very near future,” said John Smelzer, SVP and GM of Mobile for Fox Interactive Media. “By launching this new service, Photobucket is empowering its users with the immediacy of personal expression on the go.”
Future additions to Photobucket Mobile will include viewing, sharing and searching for video, embedding content on social networking sites from mobile devices and accessing linked tags on third party sites.
When accessing Photobucket Mobile and sharing digital media, standard carrier usage rates apply. Photobucket Mobile is compatible with most web-enabled mobile devices on the market. To read a brief overview of Photobucket Mobile on the web or on your mobile device visit: http://photobucket.com/mobile/.
Photobucket is one of the Web’s most popular hubs for managing media. Photobucket’s users upload, link to, share and search for billions of personal photos, graphics, and videos every day. The company was founded in 2003 and acquired by Fox Interactive Media, Inc., a News Corporation company (NYSE:NWS), in July 2007. The company is headquartered in Denver, Colo. with offices in Palo Alto, Calif., and is available online at http://www.photobucket.com/.