Press Release – 10.25.06 – Photobucket Adds Divx Media Format to Let Users Share and Publish High-Quality Video
PHOTOBUCKET ADDS DIVX MEDIA FORMAT TO LET USERS SHARE AND PUBLISH HIGH-QUALITY VIDEO
Partnership to bring superior video quality, device portability to Photobucket’s 27 million users
October 25, 2006 – Palo Alto, Calif. – Photobucket (http://www.photobucket.com), the online personal media company where over 27 million people create, manage and share their digital lives, today announced a partnership with DivX, Inc. (NASDAQ: DIVX), a leading digital media company. Photobucket’s users will be able to upload and share personal videos using the high quality DivX video format, and enjoy the flexibility of playing their personal videos on one of the millions of DivX Certified consumer electronics devices in the market today.
Photobucket users upload over 30,000 new personal video clips each day, and with DivX they have additional choice and flexibility. Photobucket enlists an editorial staff of over 50 to review and moderate content so that partners have confidence that users’ personal media is safe for their community and advertisers.
DivX is one of the most popular video formats used by consumers today around the world. DivX is already shipping on 46 million consumer devices, and has been downloaded over 180 million times in the last four years, including over 50 million times during the last twelve months. The format is popular among videophiles largely because of the high quality experience it produces while preserving file sizes small enough to transfer online and playback across a wide variety of DivX Certified consumer electronics devices from leading brands.
“We’re committed to giving our users the creative power to publish and share their lives online,” said Alex Welch, Chief Executive Officer of Photobucket. “With DivX, Photobucket users can take their personal videos with them, in addition to sharing them on the web.”
“By partnering with Photobucket, DivX can bring our superior video quality and interoperability to Photobucket’s massive user base,” said Mark How, Vice President of Business Development at DivX, Inc.
“It’s our goal to help create and build a better media future for consumers everywhere. Photobucket offers their community a clear and easy way to share the digital media that is important to them, and those values are closely aligned with our vision and approach.”