The Digital Camera Conundrum

By Tom Munro, CEO

Photographs continue to be the most popular method for sharing experiences with friends and family, so I still get a bit surprised every time I run across an article talking about the decline of the digital camera. This piece from PC Advisor, for example, states that a recent survey found that a whopping 42 percent of digital camera owners don’t take photos.

The survey also revealed that more than half of these inactive owners (52 percent) ideally do want to spend time taking pictures, which leads me to believe that, while the spirit is willing, the will to read the owner’s manual or to be disciplined enough to move images from memory card to computer can often be weak!

Among those who are actively snapping shots, there’s certainly a flurry of activity when it comes to organizing and sharing these memories: More than three quarters said they store images digitally on their PC or external hard drive, while 38 percent said they print them using their home printer and 37 percent share them on social networks such as Facebook or Twitter.

So where’s the breakdown? I’d be willing to bet that the overwhelming majority of people want to be more active when it comes to recording their life’s memories on film, but in this day and age, it’s just hard to find the time to be consistent about it. To me, the answer lies in making it a seamless process, enabling people to shoot, save and share painlessly. And it’s exactly that principle on which Photobucket was founded. Whether it’s automatic uploads, a user-friendly mobile app, free lifetime storage, the ability to share amongst social networks with ease or a host of editing tools available, we want to be where the memories of your life reside.

So far we’re at nine billion photos and videos – and counting – so we know you’re as excited about saving and sharing memories as we are. But what do you think? What else would make you more apt to capture all those memorable moments?

-Tom

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