It’s About Never Again Having to Ask, ‘Where Is That Photo?’

by Ted Leonard | Sep 27th, 2019

It’s About Never Again Having to Ask, ‘Where Is That Photo?’

Sometimes when you hit a roadblock in your professional life, it helps to look back on a moment of inspiration in your career. For me, one of those sparks came early on, when my business school class got to spend the day with Warren Buffett at his Omaha office. Nearly a decade later, a framed photo of Warren and I sharing a fist bump still sits on my desk at home, a reminder of a time of optimism about the future.

But a few years ago, when I was telling a friend about meeting Buffett, it dawned on me that I had no idea where the original digital image was. There was only the slightly faded printout on my desk. 

“Where in the world is that photo?” I wondered. It’s a question we’ve all asked at some point — whether it’s a picture of your daughter’s first Halloween costume, the group photo from last year’s family reunion, or that shot of you at the town hall accepting the Local Business Award. Maybe you still have the printed photo, but where did you store the original digital version?

Unfortunately, that question is only becoming more common. Sure, smartphones have given us the power to take increasingly high-quality photos, but they’ve also left us with a lot of different options for storing and sharing them. If only we can remember where.

To locate the digital version of the Buffett bump, I first tried to remember what kind of phone I had been using. Since I’ve owned both Apple and Android phones, I searched both iCloud and Google Photos. Not having any luck in the cloud, I started scrolling through my social media accounts. In the end, I was able to track it down on Facebook. And then I immediately sent it to a place I knew I wouldn’t forget: Photobucket.

So what does Photobucket have that these other platforms don’t? Well, it’s simple. As in, we offer the most simple solution for storing and sharing images. 

In other words, it doesn’t matter what kind of phone you have. Photobucket isn’t hardware-dependent like iCloud or Google Photos, and it’s not a service that was added on to boost sales of phones or computers.

It also doesn’t matter what social networks you belong to. You don’t have to worry about who is able to see your images, or whether they’re being catalogued or scanned without your awareness or consent.

The fact is, our images are too important to lose track of, or lose control over. Four out of every five Americans now own a smartphone, up from a little over a third in 2011. And we’re using the cameras for more than just taking selfies — scanning documents, capturing to-do lists, depositing checks and so on. 


There are also a lot more of them to keep track of. Globally, about 1.2 trillion photos were taken in 2017, and that number is growing. Just assuming the pace of growth continues, that works out to about 45,000 images are captured every second. When they’re spread out across different cloud services and social networks, it’s getting harder to remember what image is where.

With our digital lives getting so complicated, it makes sense to simplify so you don’t have to wonder where to find that photo from a decade ago. That’s why Photobucket saw a 254% jump in daily new subscriptions during Facebook’s recent #10YearChallenge.  

Here are four reasons why Photobucket is the simple choice:

  1. We’re focused on one thing: helping you store and share images. You get to choose whether to share with a select group of friends and family, post on social media or host on other sites.
  1. We keep things simple, such as one-click sharing and copy-paste hosting. Our basic rule of thumb when rolling out a new service is, if we can’t explain how to use it in five steps or less, it’s time to go back to the drawing board.
  1. We’re serious about security. It’s one of the reasons why members have trusted us with 15 billion of their memories over the past 16 years. We recognize that privacy and security are a growing concern and will continue to use state-of-the-art technology to keep your photos secure.
  1. We offer value. We believe in providing a quality service at a reasonable cost. Our members agree, giving an overwhelming response to a recent survey that value was most important to them. 

The thing is, you can’t put a price on memories. And sometimes you don’t realize how precious they are until you lose that photo. Just ask one of our Members, who had her hard drive stolen and all of her photos along with it. Thinking they were lost forever, she logged on to her Photobucket account one day and was surprised to discover that the photos had been safely stored all along. “I want to thank you with all my heart for saving all of my memories,” she wrote in an email. 

If you have a story about rediscovering a forgotten memory on your Photobucket account, tweet it @photobucket with the hashtag #FoundOnPhotobucket.